TechGirl Masterclass: The secret lives of algorithms

TechGirl Masterclass—The secret lives of algorithms

In today’s digital world, recommendation algorithms influence nearly everything we see online—from the videos we watch to the music we discover. But how do they really work?

In this masterclass, experts in data science, AI ethics and media studies will break down the mechanics of recommendation systems, exploring how they create engaging user experiences while also raising concerns about bias, echo chambers, and digital addiction. Drawing insights from researchers and thought leaders, we’ll discuss the ethical dilemmas of algorithm-driven content, examine real-world examples like TikTok’s trend-reinforcing cycles and consider how companies are working to make algorithms more transparent and responsible.

Why you should attend

This masterclass pulls back the curtain on the AI techniques used by platforms like TikTok and Spotify, revealing the mechanics behind personalised content and the broader societal impacts of these systems. Whether you’re a tech professional, content creator, or simply curious about the digital forces shaping your experience, this session will give you a deeper understanding of the algorithms that guide our online lives.

What you'll gain

• Learn from leading specialists in data science, AI ethics and media studies.
• Discover how recommendation systems use collaborative filtering, deep learning and other advanced AI techniques.
• Explore the ethical dilemmas of algorithm-driven content, from bias and echo chambers to digital addiction.
• Understand how companies are working to make AI-driven recommendations more responsible—and what this means for users like you.

TechGirl Masterclass details:

📍 Location: Virtual
🗓 Date: Wednesday, 20th August 2025
🕛 Time: 5:00 - 6:00 PM GMT
👤 Host: Kani Talabani, Community Editor

Whether you're a tech professional, content creator or simply a curious user, this session will offer a behind-the-scenes look at the technology shaping our digital world—and the challenges of ensuring it serves us responsibly.